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Friday, 25 July 2014

UNIFORM MARKET IN JAPAN - RESEARCH FINDINGS

UNIFORM MARKET IN JAPAN - RESEARCH FINDINGS

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Key Findings 

„Size of Uniform Market in FY2013 Reached 483.2 Billion Yen, 101.4% on Y-o-Y Basis .The domestic uniform market in FY2013 based on the shipment value from manufacturers attained 483.2 billion yen, 101.4% of the size in the previous year. Office uniforms and school uniforms that used to be on the decline until recently shifted to a slight increase in FY2013, and led to a positive growth in all the categories including working and service uniforms.
„ 
After Demands for Working Uniforms Settled Down, Favorable Sales of “Omotenashi” 
Wear in Office Uniforms Contribute in Market Recovery 

Although working uniforms demands settled down from temporary increase that occurred right after the earthquake damage, the current good news is the long awaited positive growth attained by the category of office uniforms in FY2013, seemingly recovered from lingering recession. Despite that the conventional uniforms for office workers are still decreasing, the entire uniform market has been supported by the increasing demands for “Omotenashi” wear that belongs to the office uniforms category and that are worn to serve or wait on customers. The continuous growth can also be expected in the uniforms for medical and long-term care services, and for food factories, etc.

In addition, the working uniforms are promising especially in the locations close to Tokyo, due to adoption for Tokyo Olympics, boding well for the entire uniform market.

Extracted from : Yano Research 

Saturday, 19 July 2014

LET's MEET UP - GET CONNECTED WITH INDIAN INDUSTRY IN MALAYSIA



PLEASE To invite members of business to LET's MEET UP - GET CONNECTED  session with Indian Industry in Malaysia as details below :

Date : 31st July 2014
Time : 7.00 pm
Venue : Klang Executive Club
Special Guest : High Commissioner of India, Malaysia
Fee : RM 30.00 ( light refreshment served)
Organised by : Klang Indian Chamber of Commerce 
Jointly with : Confederation of Indian Industry in Malaysia
             

The Session aimed to :
a) Create Interactive session between Malaysian Indian Business and Indian Industry in Malaysia
b) Identify possibility of  business  between local and Indian Industry in Malaysia

The members of Confederation of Indian Industry in Malaysia includes:
a) IRCON International Ltd
b) RECRON (M) Sdn Bhd
c) Tamco Switchgear (Malaysia) Sdn.Bhd
d) Tata Consultancy Services (M)Sdn Bhd

Kindly confirm your participation in advance to avoid disappointment. Priority given for those from Engineering and ICT Industry.

For more information contact Mr. S. Arikrishnan at 0166685405 or email : klangchamber@gmail.com 



Wednesday, 9 July 2014

FINANCIAL ASSISTANCE FOR SMES ACQUIRING OR UPGRADING TO GST COMPLIANT SOFTWARE

APPLY FOR GST – EVOUCHER
FINANCIAL ASSISTANCE FOR SMES ACQUIRING OR UPGRADING TO GST COMPLIANT SOFTWARE 


Businesses that are Eligible to Apply for Financial Assistance

Businesses defined as SMEs are eligible to apply for this financial assistance. Definition of SMEs that was endorsed by the National SME Development Council (NSDC) effective 1 January 2014 is as follows:
5 conditions that must be met in order to be classified as SMEs:
  • Qualifying criteria
    • Manufacturing Sector: Sales turnover not exceeding RM50 million OR full-time employees not exceeding 200 people
    • Service Sector and other sectors: Sales turnover not exceeding RM20 million OR full-time employees not exceeding 75 people
  • Establishment type
    • Incorporated under the Registration of Company Act (1965); or
    • Registered under the Registration of Business Act (1956) or Limited Liability Partnerships Act (2012); or
    • Registered with the respective authorities or district offices in Sabah and Sarawak; or
    • Registered with the respective statutory bodies for professional service providers.
  • Not listed on the main board of Malaysia or other countries
  • Not a subsidiary of public listed companies on the main board of Malaysia or other countries
  • Not a subsidiary of large firms, multinational corporations (MNCs), Government-linked companies (GLCs), Syarikat Menteri Kewangan Diperbadankan(MKDs) and State-owned enterprises
Implementation of the Financial Assistance
  • Forms of Assistance
    Assistance will be provided in the form of GST eVoucher worth RM1,000 each for the purchase of GST compliant software or upgrade of the software to be GST compliant. The redemption is based on the actual amount if the purchase or upgrade of the software is less than RM1,000. 

  • Eligibility
    • Applicants of eVoucher should:
      • Register with MyGST
      • Fulfill the SME Definition
      • Have at least 51% of Malaysian Equity
    • eVoucher can only be redeemed from the software providers that has been certified by RMCD

  • Date of Implementation
    • Application for eVoucher will commence on 1 June 2014 and end on 31 December 2014 or until the quota for eVoucher grant expires.
    • SMEs area able purchase or upgrade their software starting from the official date selected software provider list was announced on 12 March 2014. Purchases made before 12 March 2014 are not eligible for financial assistance.
    • Payment will be made directly to SMEs through the normal claim process if they purchase the software from 12 March until 31 May 2014.

  • Features of eVoucher
    • eVoucher can only be applied and redeemed by eligible SMEs.
    • Only one eVoucher will be issued for each MyGST registration number and it is not transferable.
    • Each eVoucher can only be redeemed once.
    • eVoucher is valid from 1 June 2014 until 28 February 2015.
    • Following identification will be displayed on eVoucher:
      • Logo of the National Coat of Arms, Royal Malaysian Customs Department and SME Corp. Malaysia
      • Business / Company Name
      • Business / Company Registration number
      • Serial Number
      • Validity Period
      • Terms and condition

  • Procedure for Application
    • eVoucher application by SMEs from SME Corp. Malaysia
      • SMEs need to apply the eVoucher via online at the following website: http://gst-evoucher.smecorp.gov.my
      • If necessary, applicants may submit their applications using computer terminals that are available at SME Corp. Malaysia’s headquarter in Kuala Lumpur Sentral or state offices.
      • Details of SMEs that are required:
        • Company Name
        • MyGST Registration No.
        • MyCoId ROC/ROB No.
        • Annual Sales Turnover
        • Number of employees
        • Information of Shareholding (owner's name & NRIC No.)
      • SME Corp. Malaysia will verify the MyGST registration and status of SMEs.
      • Successful applicants will be given the access to print the eVoucher worth RM1, 000.
    • Redemption of eVoucher by SMEs from the software providers
      • SMEs are able to redeem the eVoucher from any software providers appointed by RMCD.
      • Software providers are required to sign up with GST SME Corp. Malaysia system and fill in their MyGST registration number and serial number to ensure the authenticity of the eVoucher and redemption is valid.
    • Claims payment by software providers to SME Corp. Malaysia
      • Software providers are able to claim for the payment on eVoucher redeemed by the SMEs from SME Corp. Malaysia.
      • The submission for the claim is in batches process whereby the dates will be determined by SME Corp. Each batch will consists of a maximum of 50 claim documents for each software provider.
      • All documents must be certified by the commissioner of oaths (group certification is allowable).
      • Claims can only be made by main software providers registered with RMCD (branches and agents are not allowed to make claims).
      • Claims must be made by filling up the Claim Form (one form per group) provided by SME Corp. Malaysia.
      • Supporting documents that need to be submitted by the service providers to SME Corp. Malaysia for the purchase are:
        • eVoucher
        • Invoice
        • Receipt
        • Confirmation by SMEs
          • received deduction / discount RM1, 000;
          • software has been installed and functioning; and
          • attended the software training
For Application go to SMECORP Website at here 

Sunday, 22 June 2014

MY VARTHAGAM : WHY PEOPLE DON'T BUY

MY VARTHAGAM : WHY PEOPLE DON'T BUY


Marketers tend to think of their customers only as those people who purchase their brands – and to distinguish them from people who don’t buy any more or who haven’t bought yet. However, in a world where all manner of consumers are connected, it’s important to pay attention to a number of other groups that have influence but may not necessarily be in the aisles.
Let’s start with the unsung heroes. Supporters add critical mass to tacit approval rather than the bottom line. While they may not have their wallets out, they sanction (or at the very least don’t disapprove) of your presence in the market and what your brand represents. Perhaps they visit your site and/or subscribe to your blog. Maybe they read articles about you in the press. They’re out there nodding and agreeing with others who are supportive of your brand. They may come to your defense in the comments section when someone has a go at you…and for the most part, they’re untraceable.
So often I hear marketers talk about a wish to raise awareness but they then look to relate it directly to conversion to sales. It’s tempting to forget that conversion for supporters will not manifest itself that way (at least not yet – and maybe not ever). However, their positive opinion adds to a brand’s overall market credibility and reputation. Supporters bring good-standing that adds authority and respect for your brand. Corporate advertising, sponsorships, philanthropic initiatives and community support are excellent ways to stay in front of these people and to remind them that you remain worthy of their approval.
The second group are less predictable – a foil in many ways to supporters (and a strong reason to have a supportive community on your side). Opinion holders break down into three sub-groups: criticizers; reviewers; and influencers. Criticizers are out to bring you down. Whatever their beef, their determination is to point out your shortfalls at every opportunity. They matter because they spread a lot of negative energy, and while not engaging provides them with free reign, engaging with them the wrong way can easily see you painted as a corporate bully. Reviewers are important because the experiences they share can be so influential, particularly to prospects. Peer-to-peer trust is a rising trend online, with this report indicating that more and more consumers are relying on these sites not just for reviews of goods but even professional services.
Social platforms are the make-or-break channels to communicate with these groups using messages that are fast, clear and specific. I’ve identified several layers of response.
1. Publicly thank those people who are positive about you through social media and use their comments to invite others to experience the brand. This provides endorsers with recognition and puts their good word to work for your brand.
2. Actively moderate comments on your own real estate to filter out trollers, spammers and haters because of the influence that their comments can have and because it makes no sense to provide a platform for unreasonable people to make unreasonable statements. To me, it’s a respect thing and nothing to do with freedom of speech.
3. If someone does criticize your brand, either on your site or elsewhere, I like this advice from the Future Simple blog on when you should respond.
  • There was a misunderstanding or error that you can correct;
  • You owe someone an apology – in which case, make it public;
  • You can help someone else (even a competitor) who is being unfairly targeted (and hope that they’ll do the same for you);
  • You can use humor to defuse a situation, share a joke or poke the borax back at someone trying to mock you.
Monitoring and responding to criticizers and reviewers on social channels is not about conversion. It’s about protecting your wider reputation by engaging in honest interaction.
Influencers are the word of mouth channel-du-jour because of the sway they are seen to hold over large social communities but in a thought-provoking article about the 4Ms of influence marketing, Danny Brown argues that we should be rethinking how influencers are identified and viewed. We have tended, he suggests, to see influencers as a filter through which decisions pass in a linear manner. We have judged their importance essentially on their influencer scores. In point of fact, brands should be assessing who the customer speaks to, when and what happens as a result. In other words, influencers should be identified on the basis of what happens, and that is not about what takes place in large forums but rather the much more specific conversations that take place between more immediate social circles.
The approach of targeting influencers is all wrong, Brown concludes. “Public scores and amplified messages may present one way to look at influence; but without action being taken that goes beyond blog posts and social shares … is it really influence or simply a hit and hope tactic?”
If Brown is right, then the influencers that you should be most concerned about are the ones your customers pay attention to rather than those that attract the greatest followings. By finding out what customers are talking to these people about, you may well be able to adjust your buyer-focused communications to make important points directly as well.
The third audience are investors. Many marketers, particularly of consumer goods, don’t think to engage with the people who’ve invested in their stock. They miss out on what Mike Tisdall refers to as a great opportunity to “bond [investors] with the brand”. I think they’re an important audience for two reasons. First of all, their reactions, or anticipated reactions etc can heavily influence the inclinations of executives. Secondly, they are often an untapped buying audience because of course they have a natural motivation for purchasing from the company they have shares in.
My recommendation? Sprinkle consumer messages alongside investor messages to give investors a wider context for retaining shares – for example, include highlights of your latest campaign on the investor website, make them investor-only offers on Facebook, offer them special deals or provide exclusive events at shareholder meetings. The objective here is to widen the halo; to pass some of what makes you competitive as a brand on to the people who fund you to compete.
With the proliferation of channels, there’s no reason to think that the need for interaction will abate. The critical reminder point is that brands must make the effort to hold extended conversations as part of their demand generation strategies – because the conversations they don’t have will, in all likelihood, have a significant effect not just on sales but on reputation and inclination. It’s a key reason why I think marketing, communications, sales and systems also need to group themselves, and perform, as integrated relationship teams (to a range of parties) rather than separate functions.

Tuesday, 3 June 2014

MEET SKYPE CO-FOUNDER AT MALAYSIA SME CONGRESS 2014



This 15 August at Setia City Convention Centre. We expecting about 1000 Pax of SME’S from all over the location!!!                                                                                                                                                      
Mark this date on your calendar and prepare yourself to be there at the 6th MALAYSIA SME® Congress 2014!

For the first time ever, the MALAYSIA SME® Congress will run hand-in-hand with an exciting journey of Business “EVOLUTION”. 

This is your chance to be inspired, motivated, and encouraged by our International SME Speaker, Mr. Johan Gorecki, Co-Founder of SKYPE; Founder & CEO of Globe Forum and Founder of Springfellow.

Admission is COMPLIMENTARY and seats are extremely limited! To register,please reply to this email or RSVP to Sanjay at Email: sanjay@eventsme.com.my.

Alternatively, for Online Registration, please visit MALAYSIA SME® Congress 2014 Official Website at www.malaysiasmecongress.com.myThe Official Website features successful series of MALAYSIA SME® Congress over the years and do stay tune for more information on 2014.

Thank you and we look forward to seeing you soon on 15 August 2014!

YOUNG EXPORTERS FORUM (18 June 2014)



MATRADE Invites all to Young Exporters Forum 2014 June 18, 2014 at Matrade Hall.



Monday, 26 May 2014

MOBILE BEAUTY THE HOT TRENDING BUSINESS


MOBILE BEAUTY THE HOT TRENDING BUSINESS

Mobile beauty services.... ahh nothing new ,it's already happening with Malaysian Indian Business. Stop it there? Thinking beyond just doing facial or bridal services. 

How about owning your own Mobile Beauty Van that provide hair dressing, teeth whitening service, pedicure, manicure, hair coloring, perms, image consulting and other specialist services from location to location. 

This is an emerging hot trend in western. Do study in depth and prepare proper business plan before embarking. Should you need and assistance to study  the idea further kindly contact us .